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London Metropolitan MA design suite leader

Assa was invited to lead and establish the new cross-disciplinary ‘MA Design Suite’ of London Metropolitan University, Sir John Cass Art Media & Design (formally London College of furniture) leading the seven MA design programs. Together with Charlotte Gorse and the MA team, setup new academic cross-disciplinary design values.

Assa has developed the MA design suite commercial exchange and research module 'design for production' Inviting leading brands like Orange, Habitat and TFL (transport for London) to launch commercial briefs together with the students cross disciplinary and multinational unique platform.

Assa wrote the 'digital forming' academic module, introducing and researching new domains in digital design and manufacturing together with Metropolitan works the digital manufacturing center in east London.

Research and Conferences: 

Assa was invited to give key notes, and talks in conferences around the world, including GIL travelling show, conference and workshop organised by the British Council in Shanghai and Beijing, the Israel museum conference and workshop, Everything Material Something Immaterial at Gallery Lucy Mackintosh in Lausanne, Siggreaph 2008 design computation Los Angeles, TCT conference Coventry UK, Nowhear Now Here’ Laboral Centro de Arte y Creacion industrial Madrid Spain, RM conference Loughborough UK, EPDE conference Brighton, U- Design conference and workshop Monterey Mexico and a guest of the Berlin design week and the Digitalability conference among others.

see the 'conferences' Category for updates.

for more about the 'MA Design Suite' visit  www.madesignsuite.com

 

 

 

 

the vision of 'postcode production' and the new digital forming design method - read my post at the Creative Industries KTN

London city as a production and distribution HUB...

Read some text about the digital forming new design method at the Creative Industries KTN blog

a large part of my research and practice is about inventing/developing new industrial design methodologies, in the center of my IP is the digital objects as files, and the 'life' of an object as a virtual object - before it is produced. this is a key differentiation and maybe the most novel aspect of my practice R&D since the late 90's

how can we collaborate on the design and engendering? how can we develop the distribution and management? how can we connect / stay in touch with the user? and how can we stay open to city's user communities?

link to my post at the Creative Industries KTN https://connect.innovateuk.org/web/creativektn/articles/-/blogs/6234187?ns_33_redirect=/web/creativektn/articles 

assa ashuach 'postcode production' and 'local manufacturing' vision 

assa ashuach 'postcode production' and 'local manufacturing' vision

assa ashuach 'postcode production' and 'local manufacturing' vision

assa ashuach 'postcode production' and 'local manufacturing' vision

Assa Keynote at the RSA - Twenty-first Century Manufacture

I will be giving a keynote at the RSA Design debate: Twenty-first Century Manufacture.

Debate curated by Emily Campbell, Director of Design

8 John Adam Street, London wc2, 6pm Thursday 24 March 2011

To book a free sit: http://www.thersa.org/events/our-events/less-stuff,-more-performance,-better-fit

The RSA - combines thought leadership with social innovation to further human progress. Building on our 250 year history as a beacon for enlightenment values, we undertake influential and varied research projects and host the UK’s most ambitious free lecture series.

The debate:

The new technologies of designing and manufacturing promise to reinvigorate local production and to put a rapid prototype, a custom object and a perfect-fit within the reach of millions who never called themselves a designer or craftsman. But do enough of us know enough design to transform this promise into a manufacturing renaissance? While these new ways of making advance the interests of commercial manufacturers and craft hobbyists, do they also answer a universal human need to fabricate?

Assa Asshuach presents a digital tool under development which allows anyone to specify 3-d objects within set design parameters. Designer Sebastian Conran, open innovation consultant Roland Harwood and additive manufacturing expert Neil Hopkinson join the panel discussion chaired by Hugh Aldersey-Williams, author of a new RSA Design pamphlet The New Tin Ear: Materials, Manufacturing and the Rise of the User-Maker. The event is free but you need to

reserve a place at www.theRSA.org/events.

assa ashuach pens top veiw

 

Assa and team at London science museum - exhibiting the digital forming technology and 'open products'

Last August we were invited to show at London’s science museum by Louis Buckley and the antenna team.

As part of the Science Museum’s 100 years anniversary we were invited to show a glimpse into the ' future of manufacturing'. 

using our digital forming technology, we exhibited a collection of 3d modifiable and shape changing products designed by Assa. the notion of 'open 3d products' was presented for the first time. Embed your 3d products and 'open' them to co-design within Boundaries...

Democratisation of Personal Objects

Digital Forming ltd co founded by Assa Ashuach and partners from the science and business sectors (see www.digitalforming.com for more) was set to develop the vision of an online platform for the Mass Customisation of personal designed objects.

Digital Forming ltd and UCODO ltd, the two London based companies are set to democratise the personalisation of everyday products; introducing the notion of ODO - Original Designed Object and CODO - Co Designed Object, using a set of innovative 3D software solutions for online customisation and shape modification of designed objects. Digital forming was awarded government funding and was invited to show at London’s Science Museum’s 100 years anniversary featuring the future of manufacturing.

For more visit www.UCODO.com / www.digutalforming.com 

 assa at London science museum

assa at London science museum

assa at London science museum

assa at London science museum

assa at London science museum

keynote speech 'Creating The Future' at London Metropolitan, Feb 10th

Leading international designer Assa Ashuach presents a dynamic keynote speech on the latest advances and innovations in digital product design and manufacture.

Assa is one of the driving forces behind Digital Forming®, whose revolutionary new technology, unveiled last autumn at the Science

Museum, allow anyone to co-design or at least personalise household products prior to their one-off manufacture. The website where this will www.UCODO.com goes live this year.

Assa explains ' Digital forming was set up to democratise the personalisation of everyday products. As customers gradually demand greater freedom of choice, designers and brands are faced with new challenges in product diversity, responding through innovative product assembly strategies. This is genuine co-creation but we don’t intend to put designers out of business- we believe that while designers will still do 90 per cent of the work with consumers could add their 10 per cent to make the object their own. Who knows one day every home may have the technology to customise and manufacture their own household items?

The revolution starts here.'

' I see this is a real opportunity for designers to connect directly to users. the scenario has changed, young designers are mainly recruited by large brands for internal design positions. The 'free' independent designer signature has a lower distribution and impact today. With our Digital Forming® technology designers can connect to home users directly from their desktop.'

Words, Michael Upton, Comunication director of the  London Metropolitan Art, Media & Design http://www.londonmet.ac.uk/jcamd/

Assa 'Ai smart material'

 

Assa On Deutsche Welle TV

Assa was invited by the Albert Einstein foundation as a guest at the Berlin design week and speaker at the Digitalability conference Berlin during the design festival with Deutsche Welle TV

Assa key note talk and a workshop on ‘Embedded 3D interactive technology’

Assa will give a key note and a workshop on ‘Embedded 3D interactive technology’ at the DAMTAG symposium in London 28-10-09 "Emergent Design for Playful Engagement" A symposium organised by Digital Arts Media Technology Action Group (DAMTAG), on 28-10-09, at London Metropolitan University. [Symposium Schedule] For conference registry visit: http://www.damtag.co.uk/where.html
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