news

A show curated by Héloïse Parke at the Aram Gallery  www.thearamgallery.org 13th January 25th February 2012

we will be showing some new objects together with some objects made in new materials, colaborating with manufacturers Enrico Dini of Dinitech, Objet and Carl Brancher of Material Solutions.

some text from me,

A shift in the order of use - User Informed Objects

In the past several years we have seen a faster technology adoption and a transformation of some traditional values and taboos. The Design and industrial community can recognise that some benefits can lead us into an industrial reality upgrade.

An industrial evolution is happening at several layers of the design process; we can now input the user personal data profile and selections, digitally into the predesigned 3D object before it is physically manufactured. This can

happen in real-time as a virtual co-designing experience or in a passive way in a form of education and product learning patterns. The elements of ‘time’ and ‘object training’ are becoming essential ingredients in the product design and in the developing of new design methodologies.

My research and practice is very much about the innovation and development of new industrial design methodologies. In the center of my development is the digital object as file, and the 'life' of an object as a virtual object, before it is physically produced. This is the key difference and maybe the most novel aspect of my practice. Aesthetics, adaptation and reconfiguration of forms, are elements in flux within this new way of designing.

I developed the Digital Forming as a two sided technology that provides the user with an access into an ‘open’ (as with no boundaries) predesigned virtual object that can accommodate the users input in a beneficial way. Objects can be conformed, reconfigured and shape changed within the boundaries set by the designer. It is about designing the object together with the users’ experience of the object, and where objects do not exist as isolated entities but are evolving within a connected city landscape. The city is becoming a connected, production and exchange environment, where a new form of partnership is evolving between the user, developer, designer and manufacturer.

Assa Ashuach

Assa Ashuach at Aram Gallery 2012

Assa Ashuach lemon squeezer 3D printed metal at Material Solutions

Assa Ashuach presentation on the 19th was about his vission of 'a shift in the order of use' something Assa defines as UIO = user informed objects.

Assa's presentation included an array of projects from the studio unique digital design proceses and aproach to embeded user information with a bespoke software solutions  for brands and product design.  including Introductions to some new digital design methods by Assa Ashuach studio and digital forming

The confernace was hosted by Berkely and MIT - 2011 World Conference on Mass Customization, Personalization, and Co-Creation:

Bridging Mass Customization & Open Innovation. Was closed at November 19, 2011 San Francisco Airport Marriott Waterfront. 

Was a great four days event, speakers, researchers and companies from around the world see http://corporateinnovation.berkeley.edu/mcpc2011/index.html

Digital Forming with EOS at EuroMold 2011

A shift in the order of use - USER INFORMED OBJECTS - UIO -Assa's products OPEN for users input and co-design at the EOS and DF installation...

New service for visitors: EuroMold-App http://www.euromold.com 

Digital forming where invited to present their vission and technology at TED Salon, in london today. Lisa will be talking, come and meet us there...

Find us at the wired conference this thursday around 14:30, we will be there all through the two days. 

We will be also showing some technology and products at the 'Test Lab' by the end of the day jest befor the wired O2 party...

Follow the link http://www.wired.co.uk/news/archive/2011-05/3/wired-2011-event 

We will be showing at the KTN TSB one-day innovate11 conference/show https://connect.innovateuk.org/web/innovate most of UK's social design technology generators under one roof :) hope some of you can make it...

watch the event live at https://connect.innovateuk.org/web/innovate-11/watch-live

Dear friends,

Come to visit us at the V&A for an installation and a talk.

The installation will be taking place at the V&A Porter Gallery, Sacker Centre and Garden as part of the LDF Digital Design Weekend, curated by Irini Papadimitriou

Assa’s talk at the V&A Power of Making space will take place on Saturday 24th at 13:00

Assa Ashuach studio installation at the Porter Gallery:

We will show a selection of objects and processes powered by our Digital Forming (DF) technology. Several PCs will be running the DF technology, allowing guests to play, co-design and modify a new format of virtual designed objects on screen.

This is an opportunity to learn more about our technology and notions of design objects together with designing the objects as well as the object’s 3D user experience.

Play and Produce:

Randomly selected guests will be invited to 3D print their co-designed object of the ‘Openpen’ at Metropolitan Works in London’s East End. Guests will be invited for a tour of Metworks facility and to hand pick their 3D printed gift pens.

At the V&A:

Opening: Sat 24th & Sun 25th Sept, 10.30 – 17.00

Talk: 24th at 13:00

Location: V&A, Porter Gallery, Sacker Centre and Garden

(Entrance from Exhibition Road opposite the Science Museum) 

With Many thanks to our sponsors:

Some more news:

Assa’s  Keynote at the RSA is now edited to a 15min and can be viewed at: http://www.youtube.com/watch?v=rjoMap9O_KY or at the RSA app if you have it...

Panel debate chaired by Hugh Aldersey-Williams with Sebastian Conran, Roland Harwood and Neil Hopkinson

Digital forming ltd:

The main company focused is now on B2B while the UCODO designer/user platform will be introduced at the a next phase, for the full range of the DF software services please contact info@digitalforming.com

You can find the DF team at the following coming events:

TCT Additive Manufacturing Conference, NEC Birmingham - 27th - 29th September 2011

TEDx Conference, Salzburg - 30th September 2011:

WIRED Conference, St Pancras Renaissance Hotel, London – 13th - 14th October 2011

Tokyo Designers Week, Japan – 6th November 2011:

TED Salon, London –10th November 2011

Bridging Mass Customization and Open Innovation - MCPC 2011, San Francisco - 16-19th November, 2011

Assa will be participating in a salon discussion at Future Human: Wednesday August 10, 2011 at The Book Club

read some below... here is a link http://www.futurehuman.co.uk/shop/product_info.php?cPath=3&products_id=17 please come...

Our next Future Human event is on August 10, subtitled Micro Manufacturing. Over the past 10 years the Internet has ripped power from governments, companies and other institutions and put it into the hands of normal people, turning passive consumers into socially networked producers. Over the next 10 years, we’re going to see digital economics upturn industrial production and the physical world of ‘things’, as emerging printing technologies and the distribution efficiencies of the Internet give individuals the power to challenge the giants of the manufacturing sector. Some might argue we’re already there, and that ‘making money from making’ has never been so straightforward. Pioneering websites like Etsy, Threadless, and Ponoko help designers turn their intellectual property into locally produced products that can be sold to a global community of consumers online. Yet up until recently, these websites focused on two-dimensionally printed or lasercut products like T-shirts, plates or flat pack furniture.

The advent of affordable 3D printers is having a profound effect on these business models, however, and offering would-be designers the scope to produce a panoply of products: plastic toys, furniture fixtures, electronic components – even finely crafted chocolates. All of these can be reproduced right now, using 3D design files supplied from anywhere in the world, with printing projects like RepRap and Makerbot lowering the economic barriers every year. Which companies and people are pioneering this shift, and how can ordinary people get involved? And will the Micro Manufacturing movement challenge and supplement the behemoths of global trade, or will it only ever be a niche concern?

Discussing these questions, as well as your own, will be three pioneering UK product designers.