exhibitions

A show curated by Héloïse Parke at the Aram Gallery  www.thearamgallery.org 13th January 25th February 2012

we will be showing some new objects together with some objects made in new materials, colaborating with manufacturers Enrico Dini of Dinitech, Objet and Carl Brancher of Material Solutions.

some text from me,

A shift in the order of use - User Informed Objects

In the past several years we have seen a faster technology adoption and a transformation of some traditional values and taboos. The Design and industrial community can recognise that some benefits can lead us into an industrial reality upgrade.

An industrial evolution is happening at several layers of the design process; we can now input the user personal data profile and selections, digitally into the predesigned 3D object before it is physically manufactured. This can

happen in real-time as a virtual co-designing experience or in a passive way in a form of education and product learning patterns. The elements of ‘time’ and ‘object training’ are becoming essential ingredients in the product design and in the developing of new design methodologies.

My research and practice is very much about the innovation and development of new industrial design methodologies. In the center of my development is the digital object as file, and the 'life' of an object as a virtual object, before it is physically produced. This is the key difference and maybe the most novel aspect of my practice. Aesthetics, adaptation and reconfiguration of forms, are elements in flux within this new way of designing.

I developed the Digital Forming as a two sided technology that provides the user with an access into an ‘open’ (as with no boundaries) predesigned virtual object that can accommodate the users input in a beneficial way. Objects can be conformed, reconfigured and shape changed within the boundaries set by the designer. It is about designing the object together with the users’ experience of the object, and where objects do not exist as isolated entities but are evolving within a connected city landscape. The city is becoming a connected, production and exchange environment, where a new form of partnership is evolving between the user, developer, designer and manufacturer.

Assa Ashuach

Assa Ashuach at Aram Gallery 2012

Assa Ashuach lemon squeezer 3D printed metal at Material Solutions

Digital Forming with EOS at EuroMold 2011

A shift in the order of use - USER INFORMED OBJECTS - UIO -Assa's products OPEN for users input and co-design at the EOS and DF installation...

New service for visitors: EuroMold-App http://www.euromold.com 

we will be showing a selection of objects powered by the digital forming technology at the NTT DATA largest Japanese telecom.

'User Informed objects' a shift in the order of use

more info on location and time soon... www.tdwa.com/en/

NTT Datta Tokyo HQ, with EOS our partners over Tokyo design week

Find us at the wired conference this thursday around 14:30, we will be there all through the two days. 

We will be also showing some technology and products at the 'Test Lab' by the end of the day jest befor the wired O2 party...

Follow the link http://www.wired.co.uk/news/archive/2011-05/3/wired-2011-event 

We will be showing at the KTN TSB one-day innovate11 conference/show https://connect.innovateuk.org/web/innovate most of UK's social design technology generators under one roof :) hope some of you can make it...

watch the event live at https://connect.innovateuk.org/web/innovate-11/watch-live

Dear friends,

Come to visit us at the V&A for an installation and a talk.

The installation will be taking place at the V&A Porter Gallery, Sacker Centre and Garden as part of the LDF Digital Design Weekend, curated by Irini Papadimitriou

Assa’s talk at the V&A Power of Making space will take place on Saturday 24th at 13:00

Assa Ashuach studio installation at the Porter Gallery:

We will show a selection of objects and processes powered by our Digital Forming (DF) technology. Several PCs will be running the DF technology, allowing guests to play, co-design and modify a new format of virtual designed objects on screen.

This is an opportunity to learn more about our technology and notions of design objects together with designing the objects as well as the object’s 3D user experience.

Play and Produce:

Randomly selected guests will be invited to 3D print their co-designed object of the ‘Openpen’ at Metropolitan Works in London’s East End. Guests will be invited for a tour of Metworks facility and to hand pick their 3D printed gift pens.

At the V&A:

Opening: Sat 24th & Sun 25th Sept, 10.30 – 17.00

Talk: 24th at 13:00

Location: V&A, Porter Gallery, Sacker Centre and Garden

(Entrance from Exhibition Road opposite the Science Museum) 

With Many thanks to our sponsors:

Some more news:

Assa’s  Keynote at the RSA is now edited to a 15min and can be viewed at: http://www.youtube.com/watch?v=rjoMap9O_KY or at the RSA app if you have it...

Panel debate chaired by Hugh Aldersey-Williams with Sebastian Conran, Roland Harwood and Neil Hopkinson

Digital forming ltd:

The main company focused is now on B2B while the UCODO designer/user platform will be introduced at the a next phase, for the full range of the DF software services please contact info@digitalforming.com

You can find the DF team at the following coming events:

TCT Additive Manufacturing Conference, NEC Birmingham - 27th - 29th September 2011

TEDx Conference, Salzburg - 30th September 2011:

WIRED Conference, St Pancras Renaissance Hotel, London – 13th - 14th October 2011

Tokyo Designers Week, Japan – 6th November 2011:

TED Salon, London –10th November 2011

Bridging Mass Customization and Open Innovation - MCPC 2011, San Francisco - 16-19th November, 2011

80% Air comes from the notion of 'air' as material, and air as a visual statmant of reduction and optimisation of both form and structure.

 'We want to keep these products virtual for as long as possible. It’s air until someone pays for it to be made'

I will be showing a collection of OPEN objcets, object you can shape modify and add from your personal set of valeus.

It is about you co designing with me. shape modufy, sleect your colour and send stright to production from the gallery space.

Your co designed objects will be sent to production at 3T RPD, my production partners in the UK. From there, it will be sent to your home within a two weeks...

Galleria Gracis are hosting the show 

look for us at point 221 on the interin guide, Galleria Gracis 

Gallery address: via S.Simpliciano 6 - 20121 Milano (off Corso Garibaldi and Via Pontaccio)

Opening event, 12th 17:00-21:00

Press event, 12th from 11:00

With many thanks to

3T RPD for the support in 3D printing and post procesing with a selection of beutifull coloures.

EOS, the german SLS machine manufactureing for thier support in material.

Metropolitan works, london's digital production center in production and prototyping

Digital Forming ltd, the Co-creation/ presonalisation platform is powerd by the very cool Digital Forming technology :)

Assa lemon Squeezer

Assa Open Pens...

Live from the gallery space...

The new Bon Bon light is the first object to be shape modified / Co-designed by users in the gallery.

we will send the co-designed objects live from the gallery space to production using the digital forming® technology. Objects will be delivered to the users home within two weeks :)

Invited by Pier Giorgio and Luca Gracis of Galleria Gracis, the show will be open over the Asian Art Milano.

Located in the hart of the Brera district in Milano, is the beautiful Galleria Gracis, sits within a 50’s design by architect Luigi Vietti. The exhibition is set up in 200 sqm and will feature a selection of new objects together with some of Assa’s early work.

Privet view Tuesday 17-21:00 with invitation only

Show opening times: 10-13:00 15:00-19:00 monday saturday closing date 26 02 2011 (see contacts below)

During the Milan Salone in April, dates 11-17th we will open a show dedicated to the notion of 'CO-design' and the playing with objects. this is promised to be a genuine insight into something that was never bean seen before.  

stay tuned for news about the april show in milan...

The new BonBon light, you co-design with me...

See the co-designed objects of the original next -

the BonBon light in the digital forming CODO app (co designed object)

Bon Bon light selected positions 

the gallery...

80% Air - inside the gallery...

the bon bon light projected ready for personalisation in the 80% Air show space...

Contacts:

Galleria Gracis

di Pier Giorgio e Luca Gracis 

via S.Simpliciano 6 - 20121 Milano

tel. +39 02 877 807 

www.gracis.com

gracis@gracis.com

for more information please contact

www.assaashuach.com

info@assaashuach.com

Lab Craft: Digital adventures in contemporary craft is a new Crafts Council touring exhibition that previews at Tent London at London Design Festival from 23 to 26 September before launching at the Turnpike Gallery in Leigh, Greater Manchester, from 30 October to 18 December 2010.

The exhibition is curated by design commentator Max Fraser and designed by maker Tomoko Azumi and features textiles, ceramics, furniture, jewellery, glass, lighting and much more...

featured in Lab Craft are; 1234lab, Gary Allson, Assa Asshuach, Tomoko Azumi, Tord Boontje, Michael Eden and Geoffrey Mann among other influential designers in the field.

The Tramshed Event - Talks and debates, 22-26 September over London design week.

The Tramshed address:

32 Rivington Street, London EC2A 3EQ

www.thetramshedevent.co.uk

 A challenging, inspirational, entertaining and thought-provoking programme of presentations, discussions and events at The Tramshed designed to stimulate debate - and action - under the overall theme of ‘New Directions for Design'. We are still engaging panellists and contributors, and times may change - visit the website for regular updates.

Friday 24 September, 1.30pm

Redesigning design, remaking making

Well, maybe it isn't all made in China any more. Or soon won't be. A powerful international group of designers, manufacturers and the creative director of Britain's best known design-led retailer introduce and explore the new context in which things are designed and made. The possibilities of rapid manufacturing, consumer engagement in the process, the significance of craft and the designer's perennial quest for control of a process he or she may not well understand are all thrown wide open.

 Speakers:

• Matthew Hilton, distinguished furniture designer

• Luis de Oliveira, principal, De La Espada

• Theo Williams, creative director, Habitat

• Assa Ashuach, Assa Ashuach Studio and Ucodo

• Mizuho Naito, Leif Design Park

for more please visit: http://www.londondesignfestival.com/news/tramshed-live 

A first previw of the UCODO.com interface will be demonstrating live in the conference space:

Assa new loop light Co-design by users positions:

some of the real objects :)