digital forming

London city as a production and distribution HUB...

Read some text about the digital forming new design method at the Creative Industries KTN blog

a large part of my research and practice is about inventing/developing new industrial design methodologies, in the center of my IP is the digital objects as files, and the 'life' of an object as a virtual object - before it is produced. this is a key differentiation and maybe the most novel aspect of my practice R&D since the late 90's

how can we collaborate on the design and engendering? how can we develop the distribution and management? how can we connect / stay in touch with the user? and how can we stay open to city's user communities?

link to my post at the Creative Industries KTN https://connect.innovateuk.org/web/creativektn/articles/-/blogs/6234187?ns_33_redirect=/web/creativektn/articles 

assa ashuach 'postcode production' and 'local manufacturing' vision 

we will be showing a selection of objects powered by the digital forming technology at the NTT DATA largest Japanese telecom.

'User Informed objects' a shift in the order of use

more info on location and time soon... www.tdwa.com/en/

NTT Datta Tokyo HQ, with EOS our partners over Tokyo design week

Assa will be participating in a panel debate at the Creative Industries KTN Bridging the Digital and Physical Worlds in london, Wednesday, 13 July 2011, media round table discussion. Please find attached the following pre-reading documents and the event details below.

1. Agenda

2. Discussion Theme Paper

3. Participant List

4. Bridging the Digital and Physical Worlds Executive Summary

There will be hard copies of these documents available for your use on the day.

Please feel free to visit the Bridging the Digital and Physical Worlds page below on the Creative Industries KTN website:

https://ktn.innovateuk.org/web/bridging-the-digital-and-physical-worlds

Date: Wednesday, 13 July 2011

 Time: 09:30 - 12:30

(Registration and refreshments from 09:00, breakfast pastries will be served)

Venue: Royal Institute of British Architects, 66 Portland Place, London W1B 1AD

Directions: http://www.architecture.com/TheRIBA/Visit66PortlandPlace.aspx

Room: Council Chamber Room

We look forward to welcoming you on the day. Have a lovely day.

Creative Industries KTN

The Tramshed Event - Talks and debates, 22-26 September over London design week.

The Tramshed address:

32 Rivington Street, London EC2A 3EQ

www.thetramshedevent.co.uk

 A challenging, inspirational, entertaining and thought-provoking programme of presentations, discussions and events at The Tramshed designed to stimulate debate - and action - under the overall theme of ‘New Directions for Design'. We are still engaging panellists and contributors, and times may change - visit the website for regular updates.

Friday 24 September, 1.30pm

Redesigning design, remaking making

Well, maybe it isn't all made in China any more. Or soon won't be. A powerful international group of designers, manufacturers and the creative director of Britain's best known design-led retailer introduce and explore the new context in which things are designed and made. The possibilities of rapid manufacturing, consumer engagement in the process, the significance of craft and the designer's perennial quest for control of a process he or she may not well understand are all thrown wide open.

 Speakers:

• Matthew Hilton, distinguished furniture designer

• Luis de Oliveira, principal, De La Espada

• Theo Williams, creative director, Habitat

• Assa Ashuach, Assa Ashuach Studio and Ucodo

• Mizuho Naito, Leif Design Park

for more please visit: http://www.londondesignfestival.com/news/tramshed-live 

A first previw of the UCODO.com interface will be demonstrating live in the conference space:

Assa new loop light Co-design by users positions:

some of the real objects :)