Research

London city as a production and distribution HUB...

Read some text about the digital forming new design method at the Creative Industries KTN blog

a large part of my research and practice is about inventing/developing new industrial design methodologies, in the center of my IP is the digital objects as files, and the 'life' of an object as a virtual object - before it is produced. this is a key differentiation and maybe the most novel aspect of my practice R&D since the late 90's

how can we collaborate on the design and engendering? how can we develop the distribution and management? how can we connect / stay in touch with the user? and how can we stay open to city's user communities?

link to my post at the Creative Industries KTN https://connect.innovateuk.org/web/creativektn/articles/-/blogs/6234187?ns_33_redirect=/web/creativektn/articles 

assa ashuach 'postcode production' and 'local manufacturing' vision 

Assa's lemon squeezer

OpenPen in table stand

OpenPen in and with box

Assa Ashuach postcode production system ilustration 

Assa Ashuach presentation on the 19th was about his vission of 'a shift in the order of use' something Assa defines as UIO = user informed objects.

Assa's presentation included an array of projects from the studio unique digital design proceses and aproach to embeded user information with a bespoke software solutions  for brands and product design.  including Introductions to some new digital design methods by Assa Ashuach studio and digital forming

The confernace was hosted by Berkely and MIT - 2011 World Conference on Mass Customization, Personalization, and Co-Creation:

Bridging Mass Customization & Open Innovation. Was closed at November 19, 2011 San Francisco Airport Marriott Waterfront. 

Was a great four days event, speakers, researchers and companies from around the world see http://corporateinnovation.berkeley.edu/mcpc2011/index.html

Digital forming where invited to present their vission and technology at TED Salon, in london today. Lisa will be talking, come and meet us there...

Find us at the wired conference this thursday around 14:30, we will be there all through the two days. 

We will be also showing some technology and products at the 'Test Lab' by the end of the day jest befor the wired O2 party...

Follow the link http://www.wired.co.uk/news/archive/2011-05/3/wired-2011-event 

We will be showing at the KTN TSB one-day innovate11 conference/show https://connect.innovateuk.org/web/innovate most of UK's social design technology generators under one roof :) hope some of you can make it...

watch the event live at https://connect.innovateuk.org/web/innovate-11/watch-live

Dear friends,

Come to visit us at the V&A for an installation and a talk.

The installation will be taking place at the V&A Porter Gallery, Sacker Centre and Garden as part of the LDF Digital Design Weekend, curated by Irini Papadimitriou

Assa’s talk at the V&A Power of Making space will take place on Saturday 24th at 13:00

Assa Ashuach studio installation at the Porter Gallery:

We will show a selection of objects and processes powered by our Digital Forming (DF) technology. Several PCs will be running the DF technology, allowing guests to play, co-design and modify a new format of virtual designed objects on screen.

This is an opportunity to learn more about our technology and notions of design objects together with designing the objects as well as the object’s 3D user experience.

Play and Produce:

Randomly selected guests will be invited to 3D print their co-designed object of the ‘Openpen’ at Metropolitan Works in London’s East End. Guests will be invited for a tour of Metworks facility and to hand pick their 3D printed gift pens.

At the V&A:

Opening: Sat 24th & Sun 25th Sept, 10.30 – 17.00

Talk: 24th at 13:00

Location: V&A, Porter Gallery, Sacker Centre and Garden

(Entrance from Exhibition Road opposite the Science Museum) 

With Many thanks to our sponsors:

Some more news:

Assa’s  Keynote at the RSA is now edited to a 15min and can be viewed at: http://www.youtube.com/watch?v=rjoMap9O_KY or at the RSA app if you have it...

Panel debate chaired by Hugh Aldersey-Williams with Sebastian Conran, Roland Harwood and Neil Hopkinson

Digital forming ltd:

The main company focused is now on B2B while the UCODO designer/user platform will be introduced at the a next phase, for the full range of the DF software services please contact info@digitalforming.com

You can find the DF team at the following coming events:

TCT Additive Manufacturing Conference, NEC Birmingham - 27th - 29th September 2011

TEDx Conference, Salzburg - 30th September 2011:

WIRED Conference, St Pancras Renaissance Hotel, London – 13th - 14th October 2011

Tokyo Designers Week, Japan – 6th November 2011:

TED Salon, London –10th November 2011

Bridging Mass Customization and Open Innovation - MCPC 2011, San Francisco - 16-19th November, 2011

Assa will be participating in a salon discussion at Future Human: Wednesday August 10, 2011 at The Book Club

read some below... here is a link http://www.futurehuman.co.uk/shop/product_info.php?cPath=3&products_id=17 please come...

Our next Future Human event is on August 10, subtitled Micro Manufacturing. Over the past 10 years the Internet has ripped power from governments, companies and other institutions and put it into the hands of normal people, turning passive consumers into socially networked producers. Over the next 10 years, we’re going to see digital economics upturn industrial production and the physical world of ‘things’, as emerging printing technologies and the distribution efficiencies of the Internet give individuals the power to challenge the giants of the manufacturing sector. Some might argue we’re already there, and that ‘making money from making’ has never been so straightforward. Pioneering websites like Etsy, Threadless, and Ponoko help designers turn their intellectual property into locally produced products that can be sold to a global community of consumers online. Yet up until recently, these websites focused on two-dimensionally printed or lasercut products like T-shirts, plates or flat pack furniture.

The advent of affordable 3D printers is having a profound effect on these business models, however, and offering would-be designers the scope to produce a panoply of products: plastic toys, furniture fixtures, electronic components – even finely crafted chocolates. All of these can be reproduced right now, using 3D design files supplied from anywhere in the world, with printing projects like RepRap and Makerbot lowering the economic barriers every year. Which companies and people are pioneering this shift, and how can ordinary people get involved? And will the Micro Manufacturing movement challenge and supplement the behemoths of global trade, or will it only ever be a niche concern?

Discussing these questions, as well as your own, will be three pioneering UK product designers.

NESTA, 1 Plough Place London EC4A 1DE

Thursday, July 14, 2011 from 12:00 PM - 2:00 PM (GMT)

Register free at: http://makersguild.eventbrite.com/

Makers’ Guild: Supporting Personal Fabrication

Makers’ Guild is a new not-for-profit organisation, offering support for makers and personal fabricators.

Please join us for our 'Launch Lunch' on 14 July is an opportunity to hear some fascinating speakers, meet other makers and define what the Makers’ Guild can do for you.

Speakers include:

• Scott Burnham: writer, creative director and strategist for design and urban initiatives, working with cities, institutions and publications worldwide. http://scottburnham.com/bio/

• Alexandra Deschamps-Sonsino: product designer, entrepreneur, consultant, strategist and blogger on Internet of Things & Interaction design http://www.designswarm.com

• Assa Ashuach: designer, specialising in additive manufacturing and product customisation, founder of Digtal Foming ltd, Assa Ashuach studio and MA Design leader at London Metropolitan Uni http://www.assaashuach.com/

• Jonty Wareing, London Hackspace founder, http://jonty.co.uk/

• Jo Roach and Luke Petrie, MakieLab, http://www.makielab.com/

Marcus Bowerman of Metropolitan Works presenting their amazing facilities http://www.londonmet.ac.uk/metropolitanworks

Hardware demonstrations from Martin Stevens of http://www.a1-tech.co.uk

Makers’ Guild aims to:

• encourage knowledge and equipment sharing

• connect people with different skills

• be a forum for lobbying

• and a resource for legal, technical and business advice

Programme:

12:00: Welcome from NESTA and Fiddian Warman and Rachel Coldicutt, Makers’ Guild

12:10: Talks and Inspiration

12:40: Discussion – Shaping Makers’ Guild

13:15 Lunch and networking

14:00 Close