Exhibitions

A show curated by Héloïse Parke at the Aram Gallery  www.thearamgallery.org 13th January 25th February 2012

we will be showing some new objects together with some objects made in new materials, colaborating with manufacturers Enrico Dini of Dinitech, Objet and Carl Brancher of Material Solutions.

some text from me,

A shift in the order of use - User Informed Objects

In the past several years we have seen a faster technology adoption and a transformation of some traditional values and taboos. The Design and industrial community can recognise that some benefits can lead us into an industrial reality upgrade.

An industrial evolution is happening at several layers of the design process; we can now input the user personal data profile and selections, digitally into the predesigned 3D object before it is physically manufactured. This can

happen in real-time as a virtual co-designing experience or in a passive way in a form of education and product learning patterns. The elements of ‘time’ and ‘object training’ are becoming essential ingredients in the product design and in the developing of new design methodologies.

My research and practice is very much about the innovation and development of new industrial design methodologies. In the center of my development is the digital object as file, and the 'life' of an object as a virtual object, before it is physically produced. This is the key difference and maybe the most novel aspect of my practice. Aesthetics, adaptation and reconfiguration of forms, are elements in flux within this new way of designing.

I developed the Digital Forming as a two sided technology that provides the user with an access into an ‘open’ (as with no boundaries) predesigned virtual object that can accommodate the users input in a beneficial way. Objects can be conformed, reconfigured and shape changed within the boundaries set by the designer. It is about designing the object together with the users’ experience of the object, and where objects do not exist as isolated entities but are evolving within a connected city landscape. The city is becoming a connected, production and exchange environment, where a new form of partnership is evolving between the user, developer, designer and manufacturer.

Assa Ashuach

Assa Ashuach at Aram Gallery 2012

Assa Ashuach lemon squeezer 3D printed metal at Material Solutions

Assa's lemon squeezer

OpenPen in table stand

OpenPen in and with box

Assa Ashuach postcode production system ilustration 

Lab craft show by the craft council UK is traveling, on display is selected work from a great grop of established UK based designers designers../ follow the show at http://www.craftscouncil.org.uk/

more images of Assa;'s work can be found at www.assaashuach.com

press please get intouch at info@assaashuach.com 

Digital Forming with EOS at EuroMold 2011

A shift in the order of use - USER INFORMED OBJECTS - UIO -Assa's products OPEN for users input and co-design at the EOS and DF installation...

New service for visitors: EuroMold-App http://www.euromold.com 

we will be showing a selection of objects powered by the digital forming technology at the NTT DATA largest Japanese telecom.

'User Informed objects' a shift in the order of use

more info on location and time soon... www.tdwa.com/en/

NTT Datta Tokyo HQ, with EOS our partners over Tokyo design week

Find us at the wired conference this thursday around 14:30, we will be there all through the two days. 

We will be also showing some technology and products at the 'Test Lab' by the end of the day jest befor the wired O2 party...

Follow the link http://www.wired.co.uk/news/archive/2011-05/3/wired-2011-event 

We will be showing at the KTN TSB one-day innovate11 conference/show https://connect.innovateuk.org/web/innovate most of UK's social design technology generators under one roof :) hope some of you can make it...

watch the event live at https://connect.innovateuk.org/web/innovate-11/watch-live

Dear friends,

Come to visit us at the V&A for an installation and a talk.

The installation will be taking place at the V&A Porter Gallery, Sacker Centre and Garden as part of the LDF Digital Design Weekend, curated by Irini Papadimitriou

Assa’s talk at the V&A Power of Making space will take place on Saturday 24th at 13:00

Assa Ashuach studio installation at the Porter Gallery:

We will show a selection of objects and processes powered by our Digital Forming (DF) technology. Several PCs will be running the DF technology, allowing guests to play, co-design and modify a new format of virtual designed objects on screen.

This is an opportunity to learn more about our technology and notions of design objects together with designing the objects as well as the object’s 3D user experience.

Play and Produce:

Randomly selected guests will be invited to 3D print their co-designed object of the ‘Openpen’ at Metropolitan Works in London’s East End. Guests will be invited for a tour of Metworks facility and to hand pick their 3D printed gift pens.

At the V&A:

Opening: Sat 24th & Sun 25th Sept, 10.30 – 17.00

Talk: 24th at 13:00

Location: V&A, Porter Gallery, Sacker Centre and Garden

(Entrance from Exhibition Road opposite the Science Museum) 

With Many thanks to our sponsors:

Some more news:

Assa’s  Keynote at the RSA is now edited to a 15min and can be viewed at: http://www.youtube.com/watch?v=rjoMap9O_KY or at the RSA app if you have it...

Panel debate chaired by Hugh Aldersey-Williams with Sebastian Conran, Roland Harwood and Neil Hopkinson

Digital forming ltd:

The main company focused is now on B2B while the UCODO designer/user platform will be introduced at the a next phase, for the full range of the DF software services please contact info@digitalforming.com

You can find the DF team at the following coming events:

TCT Additive Manufacturing Conference, NEC Birmingham - 27th - 29th September 2011

TEDx Conference, Salzburg - 30th September 2011:

WIRED Conference, St Pancras Renaissance Hotel, London – 13th - 14th October 2011

Tokyo Designers Week, Japan – 6th November 2011:

TED Salon, London –10th November 2011

Bridging Mass Customization and Open Innovation - MCPC 2011, San Francisco - 16-19th November, 2011

80% Air comes from the notion of 'air' as material, and air as a visual statmant of reduction and optimisation of both form and structure.

 'We want to keep these products virtual for as long as possible. It’s air until someone pays for it to be made'

I will be showing a collection of OPEN objcets, object you can shape modify and add from your personal set of valeus.

It is about you co designing with me. shape modufy, sleect your colour and send stright to production from the gallery space.

Your co designed objects will be sent to production at 3T RPD, my production partners in the UK. From there, it will be sent to your home within a two weeks...

Galleria Gracis are hosting the show 

look for us at point 221 on the interin guide, Galleria Gracis 

Gallery address: via S.Simpliciano 6 - 20121 Milano (off Corso Garibaldi and Via Pontaccio)

Opening event, 12th 17:00-21:00

Press event, 12th from 11:00

With many thanks to

3T RPD for the support in 3D printing and post procesing with a selection of beutifull coloures.

EOS, the german SLS machine manufactureing for thier support in material.

Metropolitan works, london's digital production center in production and prototyping

Digital Forming ltd, the Co-creation/ presonalisation platform is powerd by the very cool Digital Forming technology :)

Assa lemon Squeezer

Assa Open Pens...

Live from the gallery space...