Academia

London city as a production and distribution HUB...

Read some text about the digital forming new design method at the Creative Industries KTN blog

a large part of my research and practice is about inventing/developing new industrial design methodologies, in the center of my IP is the digital objects as files, and the 'life' of an object as a virtual object - before it is produced. this is a key differentiation and maybe the most novel aspect of my practice R&D since the late 90's

how can we collaborate on the design and engendering? how can we develop the distribution and management? how can we connect / stay in touch with the user? and how can we stay open to city's user communities?

link to my post at the Creative Industries KTN https://connect.innovateuk.org/web/creativektn/articles/-/blogs/6234187?ns_33_redirect=/web/creativektn/articles 

assa ashuach 'postcode production' and 'local manufacturing' vision 

I will be giving a keynote at the RSA Design debate: Twenty-first Century Manufacture.

Debate curated by Emily Campbell, Director of Design

8 John Adam Street, London wc2, 6pm Thursday 24 March 2011

To book a free sit: http://www.thersa.org/events/our-events/less-stuff,-more-performance,-better-fit

The RSA - combines thought leadership with social innovation to further human progress. Building on our 250 year history as a beacon for enlightenment values, we undertake influential and varied research projects and host the UK’s most ambitious free lecture series.

The debate:

The new technologies of designing and manufacturing promise to reinvigorate local production and to put a rapid prototype, a custom object and a perfect-fit within the reach of millions who never called themselves a designer or craftsman. But do enough of us know enough design to transform this promise into a manufacturing renaissance? While these new ways of making advance the interests of commercial manufacturers and craft hobbyists, do they also answer a universal human need to fabricate?

Assa Asshuach presents a digital tool under development which allows anyone to specify 3-d objects within set design parameters. Designer Sebastian Conran, open innovation consultant Roland Harwood and additive manufacturing expert Neil Hopkinson join the panel discussion chaired by Hugh Aldersey-Williams, author of a new RSA Design pamphlet The New Tin Ear: Materials, Manufacturing and the Rise of the User-Maker. The event is free but you need to

reserve a place at www.theRSA.org/events.

 

Home Ripples - passive exchange, trade & live in dynamic city units.

The city as a communication neuro-network with layers of communication, builders, consumers and the ‘passive’ forces.

Assa will give a talk about the future home in a contemporary fast evolving city at the Bartlett Faculty of the Built Environment in London 11th march 2010

Image from 'State of consonance', with composer Avshalom Caspi see www.avshalomcaspi.com

'State of consonance' the future state of Ütopya

Keynote Speaker at the EPDE 2009 Conference theme ‘Creating a Better World'See link http://www.epde09.org/people.html#KeynoteSince graduating from the Royal College of Art, Assa Ashuach now works as practicing designer, and as an academic at London Metropolitan University where his demonstrates an exemplary combination of research, teaching and industrial collaboration. His particular strengths are in creating new products by working with new technologies and developments in manufacturing where design is not just about form, function or emotion, it is about challenging and modifying traditions based on modern technologies. Examples of his work include instructing rapid prototyping machines through artificial intelligence which he likens to a growing process enabled by a DNA code and refers to as Digital Forming ® . He also seeks to develop new materials needed to fulfil a purpose from the outset of a design project, rather than leaving the material selection to the latter stages. Structures, porosity, flexibility and fluidity are all considered early on, and as a result his designs often have a unique and exquisite form.